privacy policy.
Last updated: November 10, 2025
1. Introduction
Welcome to Formats ("we," "us," or "our"), a video editing platform operated from India. We respect your privacy and are committed to protecting your personal data in accordance with the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
By using Formats, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
2.1 Information You Provide
- •Account Information: Name, email address, password, and profile picture when you create an account
- •Payment Information: Billing details and payment card information (processed securely through third-party payment processors)
- •Content: Videos, images, audio files, and other media you upload or create using our platform
- •Communications: Messages, feedback, and support requests you send to us
2.2 Automatically Collected Information
- •Usage Data: Information about how you interact with our services, including features used, projects created, and time spent
- •Device Information: IP address, browser type, operating system, device identifiers, and other technical information
- •Cookies and Tracking: We use cookies and similar technologies to enhance your experience and analyze usage patterns
- •Performance Data: Logs, error reports, and diagnostic information to improve our services
3. How We Use Your Information
We use your information for the following purposes:
- •Service Delivery: To provide, maintain, and improve our video editing platform
- •Account Management: To create and manage your account, authenticate users, and provide customer support
- •Content Processing: To process, store, and deliver your video content and projects
- •AI Features: To provide AI-powered features like automatic captions, video effects, and content suggestions
- •Communications: To send service updates, security alerts, and respond to your inquiries
- •Analytics: To understand usage patterns and improve our platform's performance and features
- •Security: To detect, prevent, and address fraud, security issues, and violations of our terms
- •Legal Compliance: To comply with legal obligations and enforce our terms of service
4. Data Storage and Security
🔒 Privacy-First: Your video files are processed locally in your browser and are never uploaded to our servers — unless you explicitly use AI features like caption generation or voice cloning, which require server-side processing.
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your content is stored using industry-standard encryption and secure cloud infrastructure.
Storage Infrastructure: We use Cloudflare's global infrastructure for hosting and content delivery. Your data may be stored and processed in data centers located primarily in the United States and other global locations as part of Cloudflare's network.
Third-Party Services: We utilize various cloud service providers (including but not limited to Cloudflare, AWS, and other services) that may store data in multiple jurisdictions. These providers maintain industry-standard security practices and certifications.
Data Security: We comply with reasonable security practices and procedures as required under Indian law. All data transmissions are encrypted using SSL/TLS protocols.
Retention: We retain your personal information for as long as necessary to provide our services and comply with legal obligations. You can delete your account and content at any time through your account settings.
5. Sharing Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- •Service Providers: With third-party vendors who help us operate our platform (e.g., cloud hosting, payment processing, analytics)
- •AI Services: With AI service providers to deliver features like automatic transcription and content generation
- •Legal Requirements: When required by law, court order, or to protect our rights and safety
- •Business Transfers: In connection with a merger, acquisition, or sale of assets
- •With Your Consent: When you explicitly authorize us to share your information
6. Your Rights and Choices
You have the following rights regarding your personal information:
- •Access: Request access to your personal information
- •Correction: Update or correct inaccurate information
- •Deletion: Request deletion of your account and personal data
- •Data Portability: Export your content and project data
- •Opt-Out: Unsubscribe from marketing communications
- •Cookie Control: Manage cookie preferences through your browser settings
To exercise these rights, please contact us at appformats@gmail.com
7. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can control cookies through your browser settings, though disabling certain cookies may affect functionality.
Types of cookies we use:
- •Essential Cookies: Required for basic platform functionality
- •Performance Cookies: Help us understand how users interact with our platform
- •Functional Cookies: Remember your preferences and settings
- •Analytics Cookies: Provide insights into usage patterns and improvements
8. Third-Party Services
Our platform integrates with third-party services (e.g., authentication providers, payment processors, cloud storage, AI APIs). These services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party services.
9. Cross-Border Data Transfers
Your information is stored and processed on Cloudflare's global network, which includes data centers in the United States and other countries around the world. This allows us to provide fast, reliable service to users globally.
By using our services, you explicitly consent to the transfer, storage, and processing of your information in the United States and other jurisdictions where our service providers operate. We ensure that all such transfers comply with applicable Indian laws and that appropriate safeguards are in place.
Data Protection: Our service providers, including Cloudflare, maintain certifications and comply with international data protection standards to ensure your data is handled securely across all jurisdictions.
10. Children's Privacy
Our services are not intended for users under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at appformats@gmail.com
11. Grievance Redressal
In accordance with the Information Technology Act, 2000, and the rules made thereunder, we have appointed a Grievance Officer to address your concerns regarding data protection and privacy.
If you have any grievances or complaints regarding the processing of your personal information, you may contact our Grievance Officer:
Email: appformats@gmail.com
Response Time: We will acknowledge your complaint within 24 hours and resolve it within 30 days
You also have the right to lodge a complaint with the appropriate data protection authority in India.
12. Changes to This Privacy Policy
We may update this privacy policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of our services after changes constitute acceptance of the updated policy.
13. Contact Us
If you have questions or concerns about this privacy policy or our data practices, please contact us:
Email: appformats@gmail.com
Website: formats.app